As I started learning more about the ingredients that go into conventional beauty products, I found myself becoming much more diligent in researching cosmetic brands before making any purchases. I no felt comfortable simply walking into a Sephora and playing around with the various new “It” items, walking away with some product promising to make my lashes longer, my hair silkier, or my lips plumper. My makeup routine has become a lot more simplified than from back in my Sephora-crazed teenage years, as a result.
Credo Beauty is a San Francisco-based cosmetics company offering only natural, safe, ethically sourced products. They offer some of the best brands in natural beauty including Tata Harper, Ilia, W3ll People, and Fig + Yarrow (among dozens of others).
I love that Credo Beauty takes the guess-work out of finding beauty products that live up to our new standards of ethics, safety, and global consciousness. Their first brick & mortar store-front is now open on Fillmore Street in San Francisco. This location also features a “Tata Harper Spa,” makeup lessons/ application, and organic brow & lip waxing services.
Like most girls, makeup is a pretty big part of my life and something I don’t see myself ever completely nixing. However, I do believe that a simple, minimalistic makeup routine is the best kind of makeup routine. Below are my top picks from CredoBeauty.com to help you create a collection of toxin-free everyday essentials to give you that natural, “I Woke Up Like This” glow.